
Delivering Consistent Training across 100+ Stores using an LMS - A Case Study


As a provider of the Best Value SaaS Learning Management System, UpsideLMS, we have enabled (and still continue to enable) hundreds of organizations to manage their learning and training programs. So, when Safestore, UK's largest and Europe's second largest provider of self storage solutions, approached us with its requirement, we instantly knew what would fit the bill the best - UpsideLMS .But before that we needed to understand a couple of things; for starters, Safestore's exact requirement, and background of its training management activities and processes.
The groundwork begins
Our initial discussions with the Safestore team revealed the following:
Safestore's requirement was driven by 2 key factors, namely -
1. Clearly set goals for its staff training: firstly, to deliver high-quality, consistent training for its new recruits, and secondly, to provide of a set of training materials to its current employees to advance in their craft.
2. A desire to make the training management process easier, efficient as well as cost- and time-effective for its L&D managers, and at the same time make the learning experience consistent and seamless for its staff across 100+ stores.
Safestore had been using a legacy LMS to address the training and developments needs of its employees. The LMS, however, could only deliver vendor published content with no support for custom-made courses, which made classroom training the preferred mode of training delivery for Safestore. This made the training, pertaining to any process or service related change for its staff across 100+ stores in the UK alone, a time and cost intensive process. On top of that, Safestore had no guarantee that each learner had the same learning experience.
UpsideLMS to the rescue
Reliable, responsive, and cost- and time-efficient, UpsideLMS ticked all the boxes for Safestore. For its former requirement, UpsideLMS' support for multiple training modes helped Safestore to deliver training, in the form of eLearning, quickly to all its employees, while its training repository made it possible for Safestore to provide a ready set of training materials to its employees in order to refresh their knowledge at any time. Safestore could create customised training programs as per its learner roles and business processes.

Being fully multi-device responsive on the learner side, UpsideLMS fulfilled Safestore's second requirement of ensuring a consistent and seamless learning experience for all its learners, irrespective of their place or time. In terms of time and cost savings, automating the training process shaved off a large amount of time involved in the manual process of conduction assessments, collecting feedback etc., while replacing ILT with eLearning, cloud-hosting, free 24x7 technical support lead to reduction in the cost for Safestore hence reducing the Total Cost of Ownership (TCO).

Phil Fryer, Head of I.T. at Safestore, sums up the entire experience just right. He says, "I have been pleasantly surprised with the speed and ease of deployment. The quality of Upside's project management and implementation team made the geographical distance between us a non-issue. The system has been rock-solid since launch and allowed us to concentrate on the quality and content of the courses."

Mr. Amit Gautam
Amit Gautam is the Founder and CEO of Invince and a recognized voice in enterprise learning and HR technology. With over two decades of experience, he helps organizations build AI-powered learning ecosystems that strengthen workforce capability. Meet Amit at TechHR India 2026 to discuss AI-powered learning and workforce transformation.

Dr. Ganesh Sethi
Dr. Ganesh Sethi is the Chief Revenue Officer at Invince, leading enterprise customer success and learning transformation initiatives. With nearly two decades of experience in learning technology and LMS strategy, he helps organizations maximize learning investments. Meet Ganesh at the Invince booth to discuss learning transformation and customer success strategies.

Mr. Vivek Garg
Vivek Garg is the Chief Sales Officer at Invince, leading global growth and strategic partnerships across enterprise learning markets. With over two decades of experience, he advises organizations on building scalable learning ecosystems that improve workforce capability. Meet Vivek at the Invince booth to discuss enterprise learning and technology strategy.

Mr. Sandeep Boyar
Sandeep Bhoyar is President – Products at Invince, bringing over two decades of experience in enterprise learning technology, product innovation, and AI transformation. He leads scalable learning platforms and skills intelligence solutions. Meet Sandeep at the Invince booth to discuss AI-powered learning, enterprise innovation, and future-ready workforce capabilities.

Mr. Ajendra Singh
Ajendra Singh is the Vice President of Technology at Invince, leading engineering for the company's enterprise learning ecosystem. With over 21 years of experience in enterprise architecture, cloud platforms, and SaaS innovation, he builds secure AI-ready technology. Meet Ajendra at the Invince booth to discuss enterprise architecture and scalability.

Mrs. Sweta Sinha
Sweta Sinha is the Head of Customer Success at Invince, helping enterprises achieve successful learning transformations beyond implementation. With extensive experience in strategic customer engagement and business value realization, she enables organizations to maximize adoption and long-term success. Meet Sweta at the Invince booth to discuss customer success excellence.
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